A free email on a seven-figure build
A Gmail or Hotmail address and a footer that still says 2020 make an active company look small or slowed down, right when a client is deciding who to call.
Websites + lead generation for builders · Pacific Northwest
Your homes are built to last. Your website should sell like it.
Blackline designs luxury websites and runs lead generation for custom home builders and remodelers. We make your finished work look as good online as it does in person, and we turn more of your visitors into consultations.
SheetA-201
Scale1/4" = 1'-0"
Drawn byBlackline
A-1 · What we fix
Most builder websites undersell the work.
We review builder and remodeler sites across the Northwest every week. The same problems keep costing good firms good leads.
Too few photos of finished homes
Buyers planning a custom build want to see a lot of finished work before they reach out. Two featured homes and stock images don't do that.
No easy way to start a conversation
When the only form is a newsletter sign-up, or the contact page is three clicks deep, ready buyers leave and call the builder whose site made it easy.
Invisible on local searches
Headings like "Home," several competing H1s, and no city pages mean Google can't tell where you build, so you don't show up for "custom home builder Camas."
Heavy, slow DIY builders
Template platforms load big photo galleries slowly on phones, and most homeowners look at your site on a phone first.
Mixed messages
Custom homes, handyman jobs, real estate and coaching on one homepage. A buyer looking for a builder gets lost before seeing your homes.
A-2 · Websites
Three ways to build it.
Every site is custom designed around your projects, written for the clients you want, and built to load fast on a phone.
Starter
A sharp, credible site, fast
For remodelers and newer builders who need a professional presence now.
- Up to 5 custom-designed pages
- Project gallery built from your photos
- Inquiry form sent straight to your inbox
- Mobile-first, fast-loading build
- Google Business Profile setup
- Branded email setup
Signature
A site built to win consultations
For established builders who want their website to bring in qualified leads.
- Everything in Starter
- Up to 12 pages, including service-area pages
- Individual project case-study pages
- Copywriting for every page
- Local SEO foundations and analytics
- Lead-qualifying inquiry form (budget, timeline, lot)
Flagship
A brand worthy of the homes
For luxury builders and design-build firms at the top of their market.
- Everything in Signature
- Full brand refresh: logo, type and color
- Editorial project storytelling
- Video and drone footage integration
- CRM and automated follow-up setup
- Priority support after launch
A-3 · Lead generation
A website is the start. Leads are the point.
Monthly retainers keep you visible and your pipeline full. Website clients can bundle a retainer at launch.
Visibility
Get found locally
Show up when homeowners in your area search for a builder.
- Google Business Profile management
- Local SEO and citation cleanup
- Review request system
- Hosting, updates and security
- Monthly report in plain language
Growth
Fill the pipeline
Paid campaigns and follow-up so more inquiries turn into meetings.
- Everything in Visibility
- Google and Meta ad management
- Campaign landing pages
- Missed-call text-back
- Lead tracking in a simple CRM
Domination
Own your market
For firms that want to be the name people know in their area.
- Everything in Growth
- New service-area and project pages monthly
- Content and short-form video plan
- Automated nurture for long sales cycles
- Monthly strategy call
A-4 · Process
From first look to first lead.
You see real work before you spend a dollar.
- 01
Free mockup
We redesign your homepage using your own projects, or record a walkthrough of your current site. No cost.
- 02
Strategy call
30 minutes on your clients, your service area and the jobs you want more of.
- 03
Design and build
Pages, copy and photography layout, with your review at each stage.
- 04
Launch
Domain, forms, analytics and Google profile connected and tested.
- 05
Grow
An optional retainer keeps new inquiries coming in month after month.
A-5 · Who we work with
Builders, not everyone.
We only work with residential construction firms, so we know how your clients shop, what they need to see, and how long they take to decide.
Custom home buildersRemodelersDesign-build firmsADU builders
Where we work
Based in Portland and working across the Northwest, with in-person meetings anywhere in the metro.
VancouverCamasRidgefieldBattle GroundWashougalPortlandLake OswegoWest LinnSalemBendHood RiverSeattle area
A-6 · Questions
Before you ask.
Is the mockup really free?
Yes. We design a homepage concept using your real projects so you can see the difference before deciding anything. If it isn't a fit, you owe nothing.
How long does a website take?
Most Starter sites launch in about three weeks. Signature and Flagship sites usually take four to eight weeks, depending on pages, copy and photography.
Do I need new photos?
Not to start. We work with what you have and tell you which projects are worth a professional shoot.
Can I update the site myself?
Yes. Adding a new project or editing text doesn't require us. Retainer clients can also just send us the photos.
Do I have to sign a long contract for lead generation?
No. Retainers are month to month after an initial setup period, so we keep your business by getting results.